Dubai, United Arab Emirates: Leading digital marketing and data agency PivotRoots recently revealed that it had won the UAE media contract for Urban Company after a competitive bid. As part of their responsibilities, PivotRoots will create and implement data-driven strategies to improve Urban Company’s regional digital marketing initiatives.
This accomplishment comes as PivotRoots continues to scale its data offerings through PivotConsult and expand its marketing services. PivotRoots will manage integrated media, branding, and performance marketing campaigns for Urban Company as the media agency, with the main goal of increasing consumer acquisition and engagement. Additionally, the agency will support the media activation for the brand using PivotConsult by offering deeper and automated insights to constantly improve efficiencies and effectiveness.
Nitesh Agarwal, Regional Head of Middle-East, Urban Company said,“We believe that our partnership with PivotRoots will help us achieve our goal of delivering exceptional experiences to our customers by enabling us to engage with our customers more effectively and efficiently.
PivotRoots’ data-driven approach and expertise in digital marketing aligns with our values, and we are confident that their innovative strategies will help us stay ahead of the curve. With their support, we aim to further strengthen our brand presence in the UAE market and provide our customers with a seamless experience.”
Leading at-home service provider Urban Company has operations throughout a number of nations, including India, the UAE, Singapore, KSA, and the USA. The business began its global development in 2018 by setting up shop in the United Arab Emirates, initially in Dubai before moving on to Abu Dhabi and Sharjah. Urban Company originally provided cleaning services, but has now broadened its portfolio to include verticals in Beauty and Wellness, Homes, and Maintenance, with cleaning, salon, and spa services being the most notable and quickly expanding verticals.
“Since integrating PivotConsult into our planning approach, our goal has been to introduce innovative and transformative data-driven digital marketing strategies,” said Yogesh Khanchandani, Co-Founder of PivotRoots. We have the opportunity to showcase the potent impact of data-driven marketing with brands that are primarily digital, like Urban Company.
To increase Urban Company UAE’s visibility in the target market, PivotRoots will create and implement a thorough digital marketing plan with an emphasis on effectively targeting important audience categories like Arabic, Western, and Asian expats. The agency’s strategy is to increase brand recall value and take advantage of accessible digital opportunities to boost the brand’s overall performance. To drive planning and thought, PivotRoots will combine data analytics and digital media initiatives. This strategy will be a key factor in attaining the agency’s objectives.
Regarding PivotRoots:
PivotRoots is a full-service digital agency focused on data and technology that offers services in strategy and consulting, digital media planning and buying UI/IX, social and content, data and analytics, and creating custom solutions. They are one of the digital agencies with the quickest growth, have 270+ team members, and are now operating in India & the UAE. The agency has collaborated with more than 80 companies over its seven years of operation, among them American Express, Emirates NBD, Kaya Skin Clinic, National Bank of Kuwait, Amazon Prime Video, UpGrad, Zomato, PharmEasy, and Snapdeal. They have just introduced PivotConsult, a subsidiary dedicated to data consulting, to help their clients set up their digital media tech stack.
Urban Company details
Vision: Enable millions of professionals to provide services at home in a way that has never been done before.
Urban Company, the largest technological marketplace for home services in Asia, was established in November 2014. Through its mobile app and website, the business provides services like cleaning, plumbing, carpentry, appliance repair, painting, and beauty and spa at home. It operates in 50+ cities in India, the UAE, Singapore, and The Kingdom of Saudi Arabia. It has a partner network of over 50,000 hand-picked service professionals transforming them into organized and high-quality micro-entrepreneurs. This full-stack approach helps the company live up to its promise of delivering high-quality, delightful services at home.
