TEL AVIV, ISRAEL — Tastewise, a data-driven platform that uses artificial intelligence (AI) to help food and beverage brands develop and market new products, is launching its newest AI-based service, a conversational chatbot dubbed TasteGPT.
The chatbot is designed to reduce research and development times while increasing productivity for the company’s clientele, including brands like Nestle SA, PepsiCo, Inc., Campbell Soup Co., and Kraft Heinz Co. TasteGPT can answer companies’ insight and innovation questions in a matter of seconds, drawing on Tastewise’s dataset of best-selling restaurant items, social media interactions, and home recipes.
The AI also provides real-time product, menu, and marketing recommendations. It can give feedback on what products are best fit for a company’s Gen Z consumers, where initial product launches should take place, or what R&D concepts a brand should invest in, for example. Customers also can use the TasteGPT to generate reports and decks on trends, ingredient pairings, and more.
The launch comes just over a year after Tastewise raised $17 million in a Series A funding round.