Due to its non-Eid release, industry insiders predict that Kisi Ka Bhai Kisi Ki Jaan’s opening-day revenue may be lower than that of a regular Salman Khan movie.
The first day of sales for Salman Khan’s new movie, Kisi Ka Bhai Kisi Ki Jaan, is expected to range from $12 to $18 crore, according to industry insiders. The release coincides with Ramadan, which may explain why the number is so low for a Salman Khan movie. Eid is probably only going to be observed on Saturday, which is when industry insiders anticipate seeing a twofold increase in movie ticket sales.
Kisi Ka Bhai Kisi Ki Jaan, which is directed by Farhad Samji, features Pooja Hegde, Venkatesh Daggubati, Shehnaaz Gill, and Raghav Juyal in pivotal parts. Vijender Singh, Jagapathi Babu, and Bhumika Chawla also had significant parts in the movie.
Atul Mohan, a trade analyst, described the advance ticket sales for the movie as “good,” adding, “Hopefully, the moon will be visible on Friday. I predict the collections will increase (during the second half or after dark), bringing the day’s total to respectable figures. It may cost between 15 and 18 crores. There aren’t any significant releases for the following five to six weeks, making this possibly the biggest Salman Khan release (on over 4500 screens). The movie has a decent chance of doing well.
Film exhibitor Akshaye Rathi concurred that due to the pre-festival release, Kisi Ka Bhai Kisi Ki Jaan’s Friday collections could be below average. Since this Salman Khan movie opens during Ramadan, the Friday collections might not be spectacular. On Friday, the majority of his film’s audience might not show up. That will undoubtedly change the movie’s potential. He continued by predicting that the movie could earn between 12 and 15 crores in its debut weekend and that Kisi Ka Bhai Kisi Ki Jaan’s earnings would likely skyrocket on Saturday. He estimated the day two figures to be “anywhere around 25 crores.”
Akshaye acknowledged that there aren’t as many advance reservations as there usually are for a Salman Khan movie, but he continued, “The typical Salman Khan fan typically gets tickets by standing in line in front of the box office and purchasing the ticket over the counter. We’re crossing our fingers that the movie does well and a sizable crowd shows up.
Girish Johar, a producer, and expert on the film industry added that early booking is not unusual. But he went on to say that a lot of things go into that number. These include the altered patterns of content consumption, the post-pandemic changes in box office trends, and the day-earlier Eid release of Kisi Ka Bhai Kisi Ki Jaan. Technically, the movie opens during Ramadan. Hardcore Salman fans will only show up on Saturday, following the moon sighting, to watch his films as part of their festivities.
He estimated the film to make opening collections “anywhere around ₹15-20 crore. Assuming the jump comes on Saturday (as it will be the Eid holiday), and a bigger jump on Sunday, I hope the film tracks ₹50-60 crore over the first weekend. The film has ample window and space to score big if it is liked by the audience.”
Only Pathaan, starring Shah Rukh Khan, has seen significant success at the box office thus far this year. If the content is properly packaged in accordance with the expectations of the target audience, the film may break new box office records given the scope of Kisi Ka Bhai Kisi Ki Jaan and the popularity associated with Salman Khan.
CEO PVR Pictures Ltd Kamal Gianchandani expressed hopes from the film and said, “We are pleased with the hype surrounding the release of ‘Kisi Ka Bhai Kisi Ki Jaan’ and look forward to an awesome opening weekend at PVR INOX. Considering Salman Khan’s streak of delivering box-office hits on Eid, we’re optimistic this film will smash the records too.”
He added, “The film is an out-and-out family entertainer that will be enjoyed across all age strata. We can’t wait to see Salman make his big-screen comeback in a lead role after four years. The entertainment this film has to offer will be a perfect addition to the Eid celebrations, and we can’t wait for people to watch it.”