India’s tablet market has kicked off 2025 on a strong note, registering a 15% year-on-year (YoY) and 13% quarter-on-quarter (QoQ) growth in Q1, according to a recent report by CyberMedia Research (CMR). This surge is attributed to the rising aspirations of Indian consumers who are increasingly investing in high-performance, premium tablets with advanced features like 5G connectivity. Notably, the premium tablet segment grew an impressive 41% YoY, indicating a clear shift toward performance-driven and ecosystem-oriented purchases. 5G-enabled tablets accounted for 43% of total shipments, reflecting the country’s readiness for next-generation technology.
Samsung emerged as the market leader with a commanding 34% share, bolstered by a 30% QoQ growth. Its Galaxy Tab A9 Plus 5G proved to be a blockbuster hit, contributing 98% of the brand’s total shipments during the quarter. Apple followed closely with a 21% market share, showing an 18% YoY increase. The iPad 11 alone accounted for nearly half of Apple’s shipments, and the launch of the new iPad Air (2025) is expected to further strengthen its position. Apple’s consistent performance is largely credited to its strong brand equity and seamless ecosystem integration—an appealing factor for users seeking a unified multi-device experience.
Lenovo held the third spot with a 19% market share, driven by steady demand for its Tab M11 Series and M9. However, growth in the mid-tier segment remained modest. Meanwhile, Xiaomi made significant gains, registering a remarkable 59% YoY growth. Its Pad 7 performed particularly well in the premium segment, accounting for 36% of sales in that category. OnePlus, though a smaller player, recorded a 32% YoY growth, showcasing its growing potential in the increasingly competitive landscape.
Experts suggest that brands like Samsung, Apple, Lenovo, and Xiaomi have successfully aligned their offerings with evolving consumer expectations across different price segments. The growing preference for premium tablets highlights a larger trend of consumers prioritizing performance and future-readiness.
Looking ahead, CMR projects a steady 10–15% growth for the tablet market through the rest of 2025. Demand is expected to remain strong, driven by India’s digital-first consumers, the academic admission season, and festive buying cycles. Upcoming trends like AI-powered features and deeper integration across device ecosystems are anticipated to play a pivotal role in shaping consumer choices in the coming months.
