Director Preeti Singh’s new reality series, “Brands of Tomorrow,” has become a sensation on Disney+ Hotstar, swiftly rising to the top spot in its second week of airing. The show has left popular shows like Masterchef and Dance+ behind, captivating audiences with its unique concept and engaging storytelling.
In its first season, comprising six compelling episodes, “Brands of Tomorrow” showcases promising brands that have the potential to become big players in the future. The show takes a different approach compared to traditional documentaries by focusing on the story behind the brands rather than solely on the individuals running them. This refreshing take is what sets this series apart from the crowd.
The talented director behind this captivating series is Preeti Singh, a well-established advertisement maker hailing from Mumbai. Singh’s vision for the show has delighted viewers, as she brings a unique perspective to each brand’s story. Rather than making it purely about the personalities, Singh has skillfully crafted a documentary that highlights the potential and journey of each brand.
The featured brands in the show are diverse and spread across different parts of the country. Mumbai-based brands like Nasher Millies and Freakins, Raipur-based brand Zoff, Kolkata-based brand Chowman, and Gurugram companies Regrip and Power Gummies all have their stories showcased in “Brands of Tomorrow.” By shining a spotlight on these startups, the series provides valuable insights into the world of entrepreneurship.
The success of “Brands of Tomorrow” has sparked discussions about a potential second season. The makers of the show have expressed optimism and are exploring exciting possibilities for the future.
Preeti Singh, the renowned producer, director, and writer behind the show, has had an impressive journey in the film industry. Born in Mathura, India, and raised in different cities, she represents the first generation of filmmakers in her family. Singh’s expertise as an advertisement director shines through in her work, and she has written and directed numerous documentaries, web series, shorts, and television programs. Currently residing in Mumbai, she continues to make her mark in the industry.
Known for her unique style and dark comedy, Singh garnered recognition early on in her career with her short documentary being featured at Cannes in 2016. Starting out as an RJ at FM radio stations while pursuing her graduation, she made the move to Mumbai in 2010 to pursue her passion for writing. Over the years, she has seized opportunities and has been involved in various film projects, showcasing her versatility as a writer, director, and producer.
As “Brands of Tomorrow” continues to captivate audiences, Preeti Singh’s undeniable talent and distinctive approach are sure to leave a lasting impact on the world of entertainment. With a potential second season on the horizon, fans eagerly await the next chapter in this remarkable series.
