On May 17 in Mumbai, during the e4m Golden Mikes Radio and Audio Awards 2023, Mindshare received seven metals in various categories. The awards, which honour the best in the radio and audio industries, are in their eleventh year. For its radio and audio campaigns and the outstanding work carried out in the radio and audio business, the worldwide media and marketing services firm left with two gold, three silver, and two bronze metals.

For the “The Start Stop Antakshari” campaign, Mindshare won two gold medals: one in the “Best On Air Promotion for/by a Brand-Multiple Station” category and one in the “Best Use of Radio in launch/relaunch” category. The agency won two silver medals for its client Castrol India Pvt Ltd.’s “The Start Stop Antakshari” campaign in the categories of “Most Effective Radio Ad/Campaign” and “Best Use of Branded Content or Sponsorship on Radio.” It also won a silver medal for its client Aditya Birla Group’s “Big In India Moments” campaign.

The firm added two bronze medals to its collection: one for the ‘Big In India Moments’ campaign for its client Aditya Birla Group in the ‘Best Campaign’ category and another for the ‘Unveil Your Big Year Through Music’ campaign.

Radio and audio have been systematically pursuing wider channels as a result of digitalization. The 2023 e4m Golden Mikes Radio & Audio Awards recognise those who use radio marketing to showcase their most creative work.